TikTok is introducing a new feature that enables them to lessen the volume of AI-created videos appearing in their timelines. This move comes as the company disclosed that it presently contains over 1 thousand million content made with AI.
Pilot Phase and Launch
The new functionality is undergoing trials over the coming weeks before a global rollout. This shift coincides with a rise in content created by AI, driven by recent video-generation tools.
AI Proliferation Online
Studies have shown that almost 10% of the fastest-growing content creators on a popular video site exclusively feature content made by AI. A considerable share of this content is classified as “AI slop”, a label for substandard, factory-style content that is frequently nonsensical or bizarre.
Our research shows that a lot of users appreciate content created using AI tools, ranging from computer-generated images to educational videos, and we intend to offer the community the option to see more or less of that, based on their own likes,” commented a platform representative.
Volume and Proportions
TikTok shared that there are presently 1.3bn videos on its network labeled as made with AI. In total, in excess of 100 m videos are added to the app every day, making AI-generated material a limited portion of its overall inventory.
How to Adjust Settings
Members will be capable of decrease or raise the level of artificial media they watch by using the content preference option in the app and picking AI-made media. Further subjects that currently be adjusted under the tool encompass politics, clothing, cosmetics, and dance.
Platform Guidelines
The platform’s rules require creators to identify lifelike AI-made content, and it forbids harmful deepfakes of public figures or crisis events. Any realistic AI video that is not labeled can be removed under its user guidelines.
Furthermore, the app will henceforth apply an artificially created watermark to content produced via its built-in AI features, or detected by an cross-platform project for recognizing artificial media. This action is designed to stop users from seeking to evade the labeling process.
AI Literacy Programs
The company is also establishing a $2m awareness program for professionals and groups to create learning resources about using AI responsibly. This initiative will benefit non-profit groups specializing in training coding and technology.
Platform Protection
The video-sharing app has supported its moderation strategy, amid controversy over plans to cut jobs for hundreds of review team members in the United Kingdom. It is expected to reduce 439 jobs in its content moderation division in the UK capital, with labor groups and internet security professionals expressing worry that people are being substituted by machine-led review.
A senior executive explained that people-led review would remain essential, but artificial intelligence can protect employees by filtering out the most harmful content prior to it is viewed by people. TikTok stated a 76% decrease in shocking and graphic content reviewed by content reviewers over the last 12 months due to intervention by its machine learning processes.
We believe it is crucial to integrate humans and technology to keep the platform safe,” the official commented. “We’ll have people as involved in the system, but we further consider it’s highly necessary to reduce exposure to unsafe media as rapidly, which is why a lot of the machine support is making a difference operate efficiently.”
